29th SOUTHERN HERITAGE CLASSIC® CULTURAL CELEBRATION

September 6-8, 2018

Memphis, Tennessee

Wednesday, September 2, 2015 SHC Inside Scoop

By Jae Henderson

Fred is too busy to look up for this picture.

Fred is too busy to look up for this picture.

Fred Jones is fussing. I recognize that I haven’t been here long, but Fred is not generally fussy. Only when he’s not happy. He normally doesn’t curse either but today a few four letter words are escaping his lips. He’s saying something about “knuckleheads,” “these people” and “grown people who can’t follow directions”. He recently told me during an interview that one of his biggest challenges with the Classic every year is getting people to do what they need to do when he needs them to do it or when they say they are going to do it. He keeps telling Bonnie to get people on the phone. Her fingers should be hurting from dialing numbers by now.

Today I’m sending out our latest press release and securing additional interviews. Fred is working on visual details and teams for the golf tournament. I’ve realized that Fred doesn’t like to repeat himself. When he asks you to do something, he wants it done right away. He doesn’t always say that but that’s what he means. I learned that when he told me to complete a task and I thought it could wait until later. When he called me at home and told me to go ahead and do it and then asked how fast I could do it, I got the message. LESSON LEARNED. It won’t happen again, Mr. Jones.

Fred’s been pretty kind with correction, though. He knows when you’re trying and when you aren’t. He’s also well aware that I am still learning how things work at SMC Entertainment. There are definitely some perks to working here. He does at least one act of kindness every day. When Fred goes out to lunch, he comes back with lunch for all his staff!

A Picture Is Worth A Thousand Words!

We meet with Fred’s photographer, Tyrone Power Easley (That’s his real middle name. Isn’t that cool!). Tyrone says he’s been taking pictures since 1976. They discuss the shots Fred wants. Fred keeps mentioning something he calls “the shot”. He’s been relatively happy with his photos in the past, but he wants to improve this year. He definitely wants pictures of what his sponsors are doing. McDonald’s and the Ford Experience will have very large set ups during the Classic tailgate. He wants lots of picture backdrops that fit this year’s theme, “It’s All About Having Fun,” but also pictures that truly capture the essence of the Classic. I can sum up what Fred Jones wants with this quote.

“I want to continue to tell our story our way. We’re going to capture the picture. We’re going to write the story ourselves. If other people want to tell it, that’s fine too.”

I just heard Fred say that he’s trying to stop cursing. Let’s all bow our heads and say a quick prayer.

Lord, please let “these grown knuckleheads” give Mr. Jones what he needs so he can stop saying bad words. Also, allow us to have good weather and a great 26th Annual Southern Heritage Classic. I could use a raise, too. Amen.

I just heard Fred say that he’s too busy to leave for lunch. We are all going to starve because of other people’s incompetence! Fix it, Jesus and please do it quickly.

Today’s Nugget of Wisdom from Fred Jones

When in doubt, do it yo’ damn self!

Jae_HenAbout the Blogger: Jae Henderson is a native Memphian. She works as a freelance marketing and PR professional, journalist, blogger, book author and just became the newest addition to the      Southern Heritage Classic team. She’ll be giving the inside scoop and sharing all Fred’s business     until the big game. Go Tigers!