28th SOUTHERN HERITAGE CLASSIC® CULTURAL CELEBRATION

September 7-9, 2017

Memphis, Tennessee

Saturday, September 12, 2015 SHC Inside Scoop

Saturday morning Fred called to tell me about the 6-hour show he had the night before.  He decided to issue a public apology for the lengthy delays during the show. He wanted to take full responsibility for everything that happened and assure everyone that it would not happen again. I posted his apology on all the Southern Heritage Classic social media pages.

Saturday is always a full day for the Classic. There are several events I could not attend because of my PR duties so I can’t tell you what happened but I at least want to recognize them for a job well-done. We appreciate everyone who participated in and attended these events.

8:00 a.m.              The Ed “Too Tall” Golf Classic

8:00 a.m.              Classic Tailgating in Tiger Lane began

9:00 a.m.              The Classic Parade in Orange Mound

9:00 a.m.              Classic Battle of the Bands at Whitehaven High School Stadium

10:00 a.m.           Classic Fashions and Brunch hosted by the 100 Black Women, Memphis Chapter. This year they celebrated their 25th year of conducting this wonderful event!

IMG_2653[1]At 12:30 p.m., I met Fred in Tiger Lane. He drove a golf cart through the tailgating areas to get a good look at everything that was happening and to stop by each of the sponsor’s booths to make sure that things were going smoothly with them. It was a beautiful day outside! The weather was in the 70’s, the sun was shining, the skies were a gorgeous shade of blue and there wasn’t a rain cloud in sight.  It was perfect weather for tailgating and a football game. There were thousands of people in Tiger Lane cooking, playing music, dancing, enjoying samples and prizes from our sponsors and enjoying each other.  Vendors were selling their products. It was truly a wonderful sight to see what can happen when an event is executed well. We also had plenty of police presence to ensure everyone’s safety. The entire time I was taking pictures and placing them on social media to let everyone know that the Southern Heritage Classic was the place to be!

At 2:00 p.m., there was a staff production meeting at Liberty Bowl Memorial Stadium. Ms. Maxine talked about the final details for the game and discussed anything that needed to be addressed.

At 3:30 p.m. after the meeting adjourned, Fred and I returned to the golf cart and headed back to Tiger Lane. By now, the place was extremely packed. There had to be at least 10,000 people there. Many of them stopped Fred to take pictures and engage in conversation. He took the time to talk to each and every one.

IMG_2651[1]When it was time to head back to the stadium, Fred got a phone call that the Jumbotron wasn’t working!! Fred had sponsors who paid to have their commercials on that enormous screen so it had to work! The Jumbotron also allows everyone at the game to get a close view via video of what’s happening on the field. Liberty Bowl Stadium personnel were able to get the majority of it working. The parts that didn’t show were around the edge of the screen but most people couldn’t tell. Fortunately, that disaster was averted and the program and all commercials were played as scheduled during the game.

The game started on time and both teams played their hearts out. During the game, I headed to the press box with the media and Fred drove his golf cart around the stadium making sure that things were going as planned. At some point he went to the suites and greeted those who purchased those. The Aristocrat of Bands and the Sonic Boom of the South bands did an excellent job during the half-time show. After their performances, the game resumed. The night ended with Tennessee State University beating Jackson State University, 35 to 25.

Overall, it was a wonderful Southern Heritage Classic weekend. There were no major incidents and everyone is still talking about what a wonderful time they had. Fred Jones would likeTSU_Victory to thank everyone who participated in the Southern Heritage Classic events. We look forward to seeing you again next year.

Save the date, September 8th -10th 2016.

Fred Jones Quote of the Day

“Imagine how great the Classic could be if I could get buy in from everyone that this is a national event.”

Jae_Hen About the Blogger: Jae Henderson is a native Memphian. She works as a freelance marketing and PR professional, journalist, blogger, book author and just became the newest addition to the Southern Heritage Classic team. She’ll be giving the inside scoop and sharing all Fred’s business until the big game. Go Tigers!